Core Web Vitals — New Ranking Factor and What You Should Do About It

What Are Google’s Core Web Vitals?

  • First Input Delay (FID)
  • Cumulative Layout Shift (CLS)

Large Contentful Paint (LCP)

One of the new page experience signals that Google is now focusing on is Large Contentful Paint or LCP. This measurement factor covers visible pixels on a page and when they become fully visible (or painted) on the screen. LCP focuses on the largest elements that are displayed on the screen.

First Input Delay (FID)

First Input Delay or FID involves action from the user as well as the browser’s response. This core web vitals signal is a bit technical and tricky to explain. But the idea is that this measurement determines the time between the first interaction done by a user and the time the browser can respond to the first user input. Check out the diagram below from Google’s documentation about these core web vitals.

Cumulative Layout Shift (CLS)

The third important Core Web Vitals under pagespeed insights that Google is paying close attention to is the Cumulative Layout Shift or CLS.

Core Web Vitals Goals and How to Track Your Scores

To keep up with your site’s Core Web Vitals scores, you can make use of Google Search Console. The data you’ll need will be under the Enhancements section. You can also use Google’s PageSpeed Insights tool (PSI). This gives you Field data and Lab data and helps you determine if your website passes the Core Web Vitals assessment.

How Do Core Web Vitals Affect SEO?

Should you really worry about a core web vital signal? How do these page experience metrics affect search engine optimization?

Let Your Web Design Team Help!

If you find these Core Web Vitals too technical or confusing, that is no problem. We recommend that you have your web designers and programmers do the heavy lifting. Whether it is about the largest contentful paint, first input delay, or cumulative layout shifts — they will have a better understanding of how to improve the overall page speed and page experience.

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