Alex Belding

Mar 25, 2019

5 min read

JAMstack for Web Marketers

Digital Marketers should be aware of the JAMstack.

JAM stands for JavaScript, APIs, and Markup.

In terms of what this means to you as a marketer — it’s essentially a modern way to build a website that is published as a set of static HTML files.

As a marketer, you are obviously familiar with the 4 Ps and the marketing mix.

The term Marketing Mix was developed by Neil Borden who first started using the phrase in 1949…