Three Types of Website Traffic — Whiteboard Wednesday Writeup

Let’s Begin

As you seek to build a traffic strategy for your digital marketing and website it is important to think about the 3 types of website traffic. They are as follows:

Traffic You Rent

Just because you’ve rented it doesn’t mean you get to keep it.

We use the term “rent” because if you stop paying for the advertising the traffic stops coming to the website.

There a few ways to rent traffic. The most common two are Search Engine Ads and Social Media Ads.

Traffic That You Influence

Influencing traffic take strategy and time.

Traffic That You Own

The details you can glean are powerful!

These are high-quality indicators that the visitor is interested in your brand and willing and wanting to receive more information.

The best part about traffic that you own is your brand’s ability to control the timing and direction of the marketing and content you deliver to the customer.

A Deeper Look

There is no magic bullet as I mentioned before. It is a balanced and measured approach that will see the best results. If you are looking for more information visit the Insights section of our blog or read our article:

That’s a wrap!

Keep following us for more writeups and videos on digital marketing, websites, and business tips. Want access to exclusive content and a free website listing? Signup for a Free Membership on the WebriQ Club.

Join Our Newsletter

--

--

--

I love the intersection of sales, marketing, product and finance. I am the Mad Growth Officer & Co-Founder of WebriQ Goes Mad. I love living outside.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

How To Make Your Editorial And Commercial Teams Collaborate

B2B Sales Team Best Practices in 2021: Hybrid Team Selling

The Allbound Podcast: Outbound vs. Inbound: Which is Best for Your Channel Program?

How Can a CEO Know How Effective Their Firm’s Content Marketing Efforts Are?

Consumer Insights — an introduction for companies of all sizes

5 Things You Can Do Today to Improve Your Sales

The #1 vastly underrated part of Influence. Great influence means this.

You gotta believe in your product. You gotta believe in your company. You gotta believe in yourself.

The twisted underworld of NFTs

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Alex Belding

Alex Belding

I love the intersection of sales, marketing, product and finance. I am the Mad Growth Officer & Co-Founder of WebriQ Goes Mad. I love living outside.

More from Medium

How to start a digital marketing agency and then scale your digital agency to 5, 6 or even 7…

What’s next for digital and social media? Trends for 2022

What is the marketing strategy of TikTok?

Starting crowdfunding, but how?