What Does “Above The Fold” Mean? A Whiteboard Wednesday Writeup

Watch the video that inspired the post.

What does it mean?

The CTA is the most important action our customer can take. It is usually a point of conversion that leads our customers toward purchasing our products or services.

Why do we care about engagement?

Engagement is the best way to build a relationship with our customers. This is what “above the fold” is really about.

Mobile devices pictured by usage.

All of this can make the concept of “above the fold” seem outdated and or too tough to handle. I disagree.




I love the intersection of sales, marketing, product and finance. I am the Mad Growth Officer & Co-Founder of WebriQ Goes Mad. I love living outside.

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