Why Manufacturers Need To Focus On eCommerce Now More Than Ever Before

How B2B Manufacturing Buyer Habits Are Changing

  • 35.5% of manufacturers faced supply chain disruptions.
  • 78% felt that the uncertainty around COVID-19 would also have an impact on their businesses.

What Manufacturing Firms Can Achieve with eCommerce

1. Connect with your customers directly.

  • Preserving higher profit margins.
  • Exerting greater control over brand representation.
  • Ensuring optimal pricing and discount strategies.
  • Collecting customer data for personalization.
  • Increasing customer loyalty through on-brand retention campaigns.

2. Happier distributors.

3. True scalability.

4. Improved efficiencies.

5. Brand awareness.

6. Use of analytics.

  • Personalized similar product recommendations.
  • Dynamic real-time pricing for different customizations and order volumes.
  • Relevant up-sell/cross-sell positions.
  • Best suited warranty, servicing, or customer service packages.

Things that Manufacturers should understand about eCommerce

1. Understand your audience.

  • What are your competitors doing?
  • Understand your own internal channels and opportunities.
  • Analyze the standard sales cycles in your industry.
  • Identify the key steps in the customer lifecycle.
  • Outline the main pain points your target audience deals with at every stage.
  • Brainstorm ways for alleviating these via digital means.

2. Determine what you will sell.

  • Available for instant online ordering.
  • Sold in-person/via sales reps.
  • Online product listings.
  • Easy filtering and search.
  • Instant pricing.
  • Detailed product descriptions.
  • Attractive photos and/or 3D models.
  • Order history
  • Inventory information
  • Customized pricing
  • Product configuration

3. Figure out how you’ll build your storefront.

4. Create your e-commerce team to support your store.

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Alex Belding

Alex Belding

I love the intersection of sales, marketing, product and finance. I am the Mad Growth Officer & Co-Founder of WebriQ Goes Mad. I love living outside.